1. Eligibility Requirements
We are seeking influencers who meet the following criteria (a few positions available)

●Individuals aged 18 or older

●At least 10,000 followers on Instagram

●Active on multiple platforms such as YouTube, TikTok, Facebook, blogs, etc.

●Followers with strong interest in Mt. Fuji, Shizuoka Prefecture, or travel in Japan

●Proven high reach and engagement in travel- or tourism-related posts

●Residents of Japan or foreign nationals currently staying in Japan(English communication required)


2. Preferred Influencers

●We especially welcome applicants who

●Have a strong interest in Mt. Fuji tourism

●Can create content that not only looks visually appealing but also inspires people to actually visit

●Have influence over audiences with high interest in travel and tourism, leading to travel-related consumption

●Can produce story-driven travel content based on their own experiences


3. Scope of Work
Influencers will visit Fuji City and Fujinomiya City to cover and photograph designated or recommended tourist spots and experiences, and share the content on their own social media platforms.

Expected Content to Be Produced (2 nights / 3 days)
●Mt. Fuji view spots

●Unique tourist attractions in Fuji City and Fujinomiya City

●Local food and regional cuisine

●Local culture and history

●Hands-on or experiential activities

※Specific destinations and the detailed itinerary will be determined through consultation, taking into account the influencer’s content theme, target audience, and style.


4. Social Media Posts
・Posting Platforms
Instagram will be the primary platform, and additional posts on other social media channels such as YouTube, TikTok, Facebook, blogs, etc. are also welcome.

・Posting Requirements and Guidelines
Feed posts or Reels: Approximately 2?3 posts

Additional Stories: Multiple posts during the visit

※The specific platforms, number of posts, and content details will be determined through consultation, taking into account the influencer’s characteristics and the planned itinerary.


5. Posting Requirements
Posts must meet the following conditions:

●Content must effectively communicate the appeal of tourism in Fuji City and Fujinomiya City

●Tagging or mentioning designated accounts at the time of posting

●Use of designated hashtags when necessary

●Clear disclosure that the post is an advertisement or sponsored collaboration

●Submission of content for review by the organizing office prior to publication

●Posts must not be deleted for a specified period designated by the organizing office after publication


6. Provision of Photo and Video Materials
The scope and duration of secondary use will be determined through prior consultation and mutual agreement.　


7. Compensation and Covered Expenses

Provided by the Organizer
●Transportation to/from the destination: Reimbursed at actual cost (up to 30,000 yen)

●Accommodation: Covered by the organizer (2 nights)

●Local experiences and meals: Covered by the organizer (basic lunch; only for activities related to the content production)

●Honorarium: 30,000 yen
※This amount is subject to withholding tax. The net amount after deduction will be paid.
※Details regarding transportation, accommodation, and other expenses will be provided individually after the selection is finalized.


8. Selection Criteria
The following factors will be evaluated comprehensively to determine the influencers to be selected:

・Number of followers and overall reach
・Follower demographics and attributes
・Engagement rate and audience response to posts
・Relevance to the travel and tourism field
・Quality of photo and video content
・Communication skills and expressive ability
・Alignment with Fuji City and Mt. Fuji
・Ability to appeal to the intended target audience
・Ability to create content that inspires travel to Fuji City and Fujinomiya City
※Selection will be based on a comprehensive review of not only follower count, but also content quality, follower attributes, past posting performance, engagement rate, and other relevant factors.


9. Important Notes for Applicants
During the content review process, you may be asked to make revisions before posting.

Please follow all rules and guidelines of facilities, stores, and locations during interviews and filming.

Use of photos, videos, or text that infringe upon the rights of others is strictly prohibited.

After posting, please submit a performance report including reach numbers, audience reactions, and other relevant metrics.

If any actions are found to be inconsistent with the purpose of this project, the selection or collaboration may be revoked.

Application Form